Launching a new business can be a daunting task for any entrepreneur. You have to find creative, low-cost, high-impactful wasy to get visible and become attractive to leads and prospects. Where do you begin?
In today’s digital age, the Internet has become a main artery for the global economy and an essential part of an organization’s future and success. With over 78 percent of adult Americans using the Internet and an astounding 2.2 billion people online worldwide, it’s no surprise that small businesses with websites experience an average of 39 percent greater revenue per year than those without...
A recent report by Bank of America forecasts a bright future for small businesses in 2014. A huge contributor to this anticipated success is the never-ending advancement and accessibility of technology. How a company adapts its business model to the evolving technological landscape largely determines its longevity in the market. Small business owners who spot trends can discover new ways to...
Don’t wait for the latest trends to hit the mass market before taking action. Keep upcoming developments on your radar and get a jumpstart on your competitors. What’s on the horizon gives brands the opportunity to break old habits, embrace new methods of engagement, and create new and profitable futures.
The growing value of customer retention is a business reality of the 21st century. Companies are encouraged to dedicate significant resources aimed at maintaining their existing customer base despite the ongoing fixation on customer acquisition.
MWH Public Relations is in the business of telling our clients’ stories. We leverage branding to broadcast our clients’ best assets and abilities. Their target audience becomes engaged with captivating content and vivid imagery that is consistent in both theme and purpose. This allows the target audience to associate the brand with the client’s value proposition. Think of branding like a...
In today’s competitive market, many companies are using events as powerful tools of engagement to increase brand visibility and enhance relationship-building efforts. "In most markets, Houston in particular, events play a significant role in bringing people together around a shared purpose or cause. Houston's geographically dispersed landscape makes events a necessity for corporations,...
Are you embracing the “voice” of your customers? Do you listen to their requests and respond accordingly? Are you meeting your customers’ needs? In answering these questions, organizations are learning to heed the advice of their customers and are taking directive action through customer satisfaction surveys.
Social Media is a vital component of marketing strategy as it engages customers, defines brand identity, and heightens brand exposure. Businesses employ various tools and tactics to enhance their social media presence in the online community. The key is choosing the right approach to incite curiosity among diverse audiences.